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Portrait Studio Profit Calculator

This page was designed to help photographers who run small to medium sized studios quickly assess the impact of sales and costs on their business's profitability.

The chart below shows graphically how profits are a result of sales less your various costs.

Fixed Costs - These are the costs that don't change for each portrait shoot and would include rent, advertising, equipment hire/lease, labour to do the shoot, prepare the images and run the viewing etc.

Variable Costs - These are costs that vary with the value of your orders and would include labour costs to prepare final images, print costs etc. In this example, we have assumed that the variable costs are 20% of the total sales price.

Profit - This is simply the overall sale price less the above two costs.

The above chart is based on a $500 average sale with $200 of fixed costs and 20% variable cost of sale ($100) results in a profit of $200.

Using the same fixed and variable cost rates and increasing your average sales by 50% (to $750) results in an increase of profit to $400 - double the original profit.


Calculate Your Profit

Portrait Studio Profit Calculator
Number of portrait sessions per week:
Current Average Sales per session ($):
Fixed Costs per week ($): (Annual costs divided by 52 weeks)
Variable Costs as % of Sales: (see above)
                     
 Session Profit Results (including what happens if you increase your average session sales)
Current +25% +50% +75% +100%
Average Sales Value: 500 625 750 875 1000
Average Fixed Cost: 200 200 200 200 200
Average Variable Cost: 100 125 150 175 200
Average Profit per session: 200 300 400 500 600
Annual Gross Sales: 130000 162500 195000 227500 260000
Annual Profit: 52000 78000 104000 130000 156000
Extra Profit: 26000 52000 78000 104000
  


DISCLAIMER: This page was designed to help demonstrate the impact of an increase in your average sales on your profits in a basic way. You should not rely on the figures shown and refer to your accountant for formal advice.